Why Go Online?

Using the internet to provide information on your cause and to fundraise is a powerful way to increase your target audience and expand your donations base. As consumer familiarity with online shopping, purchasing services, and booking travel on the internet increases, busy supporters are looking to do more things online.

Fundraising is a perfect candidate to go online. Now your donors can get more information about your cause, donate at their convenience, and be educated about urgent needs your organization may have for funds.

How to Get Started?

There's a variety of ways to create an internet presence for your organization. You can register a domain name and create a website, or even just create a blog on a free platform.

To begin accepting funds online, the quickest and easiest way is to create a PayPal account. For simple fundraising campaigns, you can quickly create a button to add to your website or blog right from your PayPal account. PayPal processes most major credit cards, bank transfers, and funds from over 100 million PayPal account holders.

Positive Reinforcement

Providing feedback to your donors is one of the most popular ways of increasing donations. Simply displaying a thermometer graphic or list of recent donors shows your contributors that their donation matters and that your organization is transparent and honest.

DonationsTracker.com provides a variety of ways to track and display donations on your website, helping you build trust and momentum in your campaigns.

Marketing Your Cause

Getting the word out about your cause is one of the toughest aspects of internet marketing. You don't have to pay a lot to get the word out about your cause:

• Use the power of social networking sites like Facebook, Twitter, and Instagram to create groups and events
• Let your supporters promote your organization to their friends and networks
• Create blogs to highlight specific issues or urgent needs
• Use email newsletters to keep supporters updated and engaged